ALMA D'ANCA

DESIGN TYPE

Logo Design

Branding

Creative Strategy

 

CLIENT

Warehouse District/Whiskey District ­— Peoria, IL

 

SIZE

18x36 in. banner, 3x5 in. postcard

 

PROGRAMS USED

InDesign, Photoshop

 

FONTS

Gloucester MT Extra, South Gardens

 

CONCEPT

The Warehouse District was becoming the Whiskey District and needed a way to make the district stand out from the rest of the districts because of all the changes taking place. Creating a logo was the first step and then using the logo created to come up with ideas for the district to use. Some of the ideas included putting the logo on merchandise in a pop-up shop, creating a “whiskey” themed food truck, social media contests with restaurant discounts and even window decals to mark the area.