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INFOGRAPHIC
DIRECT MAILER
DESIGN TYPE
Information Design
CLIENT
Illinois American Water
SIZE
5x15 in. brochure
PROGRAMS USED
Illustrator
FONTS
Lemon/Milk, Kabel BK
CONCEPT
The goal of an infographic direct mail piece is to make people open it and continue reading. I depict water usage by giving facts about use of a person, a state and the US. One side shows the information of use of one person and moves into larger statistics along the arrow on the bottom. The backside shows the largest use, as well as ways to reduce water. The information is on the label of a water bottle because it’s one of the many ways water is wasted.
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