ALMA D'ANCA

DESIGN TYPE

Editorial Design

App Layout

Brochure Layout

 

CLIENT

Caterpillar

 

SIZE

8.5x11 in. brochure

 

PROGRAMS USED

InDesign, Photoshop

 

FONTS

Univers LT Std

 

CONCEPT

While creating a new brochure for Caterpillar, I had the chance to be creative but also had to stay within some brand guidelines. Caterpillar uses a very specific color scheme with many white backgrounds. I kept some of the white but experimented with adding images to the background to give more color to the brochure. Adding more images of the product also showed the power of the equipment more visually for 

the viewer.